Marketing Budgeting for 2024: Talent Acquisition Trends

By |2023-11-10T09:51:58-05:00October 12th, 2023|Categories: Marketing|

  In the constantly changing realm of talent acquisition, maintaining a competitive edge is crucial for businesses seeking to attract and retain exceptional marketing talent. As we approach the budgeting season for 2024, numerous trends are emerging to transform the methods organizations use to discover and onboard their most [...]

CMO Roundtable Roundup – Association Edition

By |2023-09-18T15:13:21-04:00September 18th, 2023|Categories: Marketing|Tags: , , , |

  The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for a CMO Roundtable conversation with Doug Anderson of DCA Live. So, four association execs jumped on Zoom with us to [...]

Ask a CMO: Chris Jacobs

By |2023-09-11T15:58:15-04:00September 5th, 2023|Categories: Marketing|Tags: , , , |

In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with [...]

CMO Roundtable Roundup – Consumer Edition

By |2023-11-10T11:33:18-05:00August 31st, 2023|Categories: Marketing|

Earlier this month we hosted another CMO Roundtable with our partner, Doug Anderson of DCA Live, that featured consumer marketing leaders from four leading brands. Here are the key takeaways from our conversation: The need for direct marketers to understand analytics One of the key focus areas cited by [...]

CMOs Share Their Insights on Consumer Marketing Trends

By |2023-09-11T15:57:27-04:00August 2nd, 2023|Categories: Marketing|Tags: , , |

  Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging [...]

Trends in B2G Marketing – Insights From Two Industry Experts

By |2023-07-05T14:06:39-04:00April 21st, 2023|Categories: Marketing|Tags: , , , , |

While Covid threw every marketer for a loop, B2G marketers were especially impacted given their reliance on in-person events for both branding and driving demand. Public sector marketing leaders had to quickly pivot and embrace new strategies and channels, with a heavy focus on digital. We caught up with [...]

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