Marketing

Insist on 3 Requirements When Hiring Marketing Contractors

By |2023-05-22T11:02:16-04:00May 22nd, 2023|Categories: Marketing|

With a struggling economy and dynamic workforce conditions, today’s organizational success depends on agility and resilience. Hiring contractors can be a critical component of a company’s labor strategy to ensure business continuity and manage risk. Leveraging contractors can help fulfill a marketing team’s short-term needs as well as drive [...]

AI in Marketing: How Will Your Team Be Impacted?

By |2023-02-27T16:28:07-05:00February 24th, 2023|Categories: Marketing|

While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]

Is That Love In The Air? Or Just The Sound Of A Cash Register?

By |2022-02-10T13:36:42-05:00February 9th, 2022|Categories: Marketing, Uncategorized|Tags: , , , |

Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]

Typos: To Air Is Human

By |2021-04-21T16:32:03-04:00April 21st, 2021|Categories: Marketing|Tags: , , , |

At Ceres Talent, we live at the intersection of marketing and recruiting. So, we have seen some brilliantly crafted communication on websites, press releases, resumes and more. We have also seen our share of mistakes. While typos and grammatical errors might not be life-changing, they can tarnish you’re company’s [...]

The Juxtaposition of Art, Experiential Marketing and Beer

By |2021-02-11T11:44:22-05:00February 11th, 2021|Categories: Marketing|Tags: , , , |

Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2023-03-08T14:14:13-05:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]

The Mix-Up with the Marketing Mix: How Many Ps?

By |2023-03-08T14:13:06-05:00July 10th, 2016|Categories: Marketing, Staffing|Tags: , , , , |

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]

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