Marketing

SHRM’s CMO Asks “What if?”

By |2024-03-14T15:14:02-04:00March 12th, 2024|Categories: Marketing|

What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, [...]

CMO Roundtable Roundup – B2C Edition

By |2024-03-08T14:26:53-05:00March 8th, 2024|Categories: Marketing|

  It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. However, this doesn’t necessarily mean overseeing marketing for a B2C [...]

3 In-Demand Marketing Jobs in 2024

By |2024-02-20T17:21:36-05:00January 8th, 2024|Categories: Marketing|

With the U.S. economic outlook on the upswing, many Chief Marketing Officers are looking to expand their marketing teams this year. Based on our ongoing conversations with marketing leaders, here are three marketing positions we expect to be in high demand this year. Customer Marketing We saw the addition [...]

Marketing Budgeting for 2024: Talent Acquisition Trends

By |2023-11-10T09:51:58-05:00October 12th, 2023|Categories: Marketing|

  In the constantly changing realm of talent acquisition, maintaining a competitive edge is crucial for businesses seeking to attract and retain exceptional marketing talent. As we approach the budgeting season for 2024, numerous trends are emerging to transform the methods organizations use to discover and onboard their most [...]

CMO Roundtable Roundup – Association Edition

By |2023-09-18T15:13:21-04:00September 18th, 2023|Categories: Marketing|Tags: , , , |

  The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for a CMO Roundtable conversation with Doug Anderson of DCA Live. So, four association execs jumped on Zoom with us to [...]

Ask a CMO: Chris Jacobs

By |2023-09-11T15:58:15-04:00September 5th, 2023|Categories: Marketing|Tags: , , , |

In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with [...]

CMO Roundtable Roundup – Consumer Edition

By |2023-11-10T11:33:18-05:00August 31st, 2023|Categories: Marketing|

Earlier this month we hosted another CMO Roundtable with our partner, Doug Anderson of DCA Live, that featured consumer marketing leaders from four leading brands. Here are the key takeaways from our conversation: The need for direct marketers to understand analytics One of the key focus areas cited by [...]

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