Typos: To Air Is Human

By |2021-04-21T16:32:03-04:00April 21st, 2021|Categories: Marketing|Tags: , , , |

At Ceres Talent, we live at the intersection of marketing and recruiting. So, we have seen some brilliantly crafted communication on websites, press releases, resumes and more. We have also seen our share of mistakes. While typos and grammatical errors might not be life-changing, they can tarnish you’re company’s [...]

The Juxtaposition of Art, Experiential Marketing and Beer

By |2021-02-11T11:44:22-05:00February 11th, 2021|Categories: Marketing|Tags: , , , |

Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2016-11-13T11:53:21-05:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]

The Mix-Up with the Marketing Mix: How Many Ps?

By |2016-07-10T13:28:55-04:00July 10th, 2016|Categories: Marketing, Staffing|Tags: , , , , |

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]

Are Millennials Crushing the Dreams of Marketing Directors?

By |2016-06-05T16:19:50-04:00June 5th, 2016|Categories: Marketing, Staffing|Tags: , , , , , |

There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that [...]

Rocking the Boat at Carnival Cruise Lines

By |2016-03-15T21:36:52-04:00March 15th, 2016|Categories: Marketing|

It’s easy to get stuck in a rut—especially for companies who have been around for decades. While it may feel like a Herculean task to cultivate a culture of innovation, Carnival Cruise Lines found a lucrative way to promote change for its business. Bloomberg Business’s article, Carnival Rocks the [...]

An Elevator Pitch – Inside an Elevator

By |2016-02-15T10:18:56-05:00February 15th, 2016|Categories: Marketing, Staffing|Tags: , , , , , |

Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it [...]

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