Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging [...]
If you’re like us, you grew up being told that every 20-30 years, what was trending “back in the day” comes back en vogue, usually being tagged “retro” or “vintage.” While that might make you cringe in your everyday life, in marketing, the old adage also rings true: what’s [...]
We sat down with Elizabeth Clor, CMO of Contegix, to get a glimpse into her journey to CMO, what marketing skills she considers must-haves, and much more. We learned not only about her marketing know-how, but also how her love of running played a role in her marketing career [...]
While Covid threw every marketer for a loop, B2G marketers were especially impacted given their reliance on in-person events for both branding and driving demand. Public sector marketing leaders had to quickly pivot and embrace new strategies and channels, with a heavy focus on digital. We caught up with [...]
While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]
With 25 years of diverse marketing and business development experience, Gaurav Bhatia has traveled a sometimes non-traditional yet highly-productive path to his current role as CMO at PenFed Credit Union. A business and digital transformation expert, Gaurav has helped both start-up and legacy companies grow between two- and five-fold. [...]
Cindy Zhou brings more than 20 years of practitioner experience in corporate marketing, product marketing, product management, sales development, and revenue operations to SecurityScorecard as their Chief Marketing Officer (CMO). A recognized industry influencer and award-winning revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor quoted [...]
Wait, how many Ps are there, again? Like most people, we sometimes have trouble keeping track of how many Ps there are in the Ps of Marketing. Marketing textbooks and college professors long counted four and only four. But we’re marketers, we can’t just leave it alone. We have [...]
Summer is finally here, and beaches are at full capacity. We flock to the coast to escape our regular lives in a place where the sun shines and the sound of the waves soothes our souls. We seek the therapy of salt air, feet in the sand, and perhaps [...]
Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]