Do Marketers Need to Major in Marketing?

By |2024-05-07T14:17:17-04:00September 14th, 2019|Categories: Blog, Marketing Staffing|Tags: , , , , |

By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from big-box stores to restaurants uses the excitement (and dread) of August and September as a marketing tool. Even universities themselves [...]

“Stranger Things” Than Marketing Failures (aka New Coke)

By |2024-05-07T14:17:17-04:00August 9th, 2019|Categories: Blog, Marketing Staffing|Tags: , , , , , |

For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985, the year of the New Coke debacle, the product and the marketing around it is being reevaluated. An interesting article [...]

Marketing So Good It’s a Shame

By |2024-05-07T14:17:17-04:00July 8th, 2019|Categories: Blog, Marketing Staffing|Tags: , , , |

Plastic bags have been identified as a major environmental concern. One grocery store in Vancouver, Canada decided to take the situation into their own hands, or bags, as the case may be. In the process, they created both a marketing campaign that received international recognition and a new revenue [...]

Did Your Future Boss Just Text You?

By |2024-05-07T14:17:29-04:00February 27th, 2019|Categories: Blog, Marketing Staffing|Tags: , , , , |

Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs up is a more professional response to the latest text from a recruiter. That’s right. As this article details, today’s [...]

The Weirdest Marketing Stunts of 2018 (and what they mean for 2019)

By |2024-05-07T14:17:29-04:00December 28th, 2018|Categories: Blog, Marketing Staffing|Tags: , , , , , |

Now that we’ve started a new year, let’s go back in time … to last year. Every year there are a few great marketing campaigns and a few truly bizarre ones. But, even the bizarre ones can tell us something about where marketing trends are going. Inc. magazine released [...]

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