The Mix-Up with the Marketing Mix: How Many Ps?

By |2016-07-10T13:28:55-04:00July 10th, 2016|Categories: Marketing, Staffing|Tags: , , , , |

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]

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