Insist on 3 Requirements When Hiring Marketing Contractors

By |2023-07-05T14:19:13-04:00May 22nd, 2023|Categories: Staffing|Tags: , , |

With a struggling economy and dynamic workforce conditions, today’s organizational success depends on agility and resilience. Hiring contractors can be a critical component of a company’s labor strategy to ensure business continuity and manage risk. Leveraging contractors can help fulfill a marketing team’s short-term needs as well as drive [...]

It’s A Job Seeker’s Market. How Can Your Company Attract Top Talent?

By |2024-02-16T10:29:15-05:00October 11th, 2021|Categories: Staffing|Tags: , , , , , |

During our most recent CMO roundtable, leaders unanimously agreed that finding top talent is their biggest challenge right now. A year ago, hiring managers had their pick of highly qualified professionals, many willing to take a pay cut or make other sacrifices just to have a job. The hard [...]

“Stranger Things” Than Marketing Failures (aka New Coke)

By |2019-11-17T09:06:52-05:00August 9th, 2019|Categories: Marketing Staffing|Tags: , , , , , |

For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985, the year of the New Coke debacle, the product and the marketing around it is being reevaluated. An interesting article [...]

Did Your Future Boss Just Text You?

By |2019-11-17T09:17:53-05:00February 27th, 2019|Categories: Marketing Staffing|Tags: , , , , |

Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs up is a more professional response to the latest text from a recruiter. That’s right. As this article details, today’s [...]

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