An Elevator Pitch – Inside an Elevator

By |2016-02-15T10:18:56-05:00February 15th, 2016|Categories: Marketing, Staffing|Tags: , , , , , |

Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it [...]