For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the [...]
The marketing world waits for no one. Marketing leaders are asked to maintain stability and seek innovation all at once. We come up with ideas, test them out, succeed or fail, and try again. Trends are bucked, processes improved, and technology is discovered that helps us do our jobs [...]
Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]
A year ago, we wrote about the top issues keeping CMOs up at night as they grappled with the impacts of a global pandemic. Unbelievably, 12 months later, we’re all still navigating the effects of Covid, with new contours and unexpected, permanent realities. What are we also still doing? [...]
When you think of influencer marketing, what do you envision? Maybe a video featuring a Kardashian telling the audience how great a new eyeliner is, how it can reduce wrinkles, and how it stays on your eyes like asphalt sticks to earth? If this makes you and your brand [...]