Ask A CMO: An Engineered Path to Marketing Leader
With 25 years of diverse marketing and business development experience, Gaurav Bhatia has traveled a sometimes non-traditional yet highly-productive path to his current role as CMO at PenFed Credit Union. A business and digital transformation expert, Gaurav has helped both start-up and legacy companies grow between two- and five-fold. He’s [...]
Ask A CMO: Success Starts With Empathy
Cindy Zhou brings more than 20 years of practitioner experience in corporate marketing, product marketing, product management, sales development, and revenue operations to SecurityScorecard as their Chief Marketing Officer (CMO). A recognized industry influencer and award-winning revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor quoted in [...]
Ask A CMO: Career Path, Marketing Skills, And Justin Bieber
In this issue of Ask A CMO, we sat down with Stephanie Broyles, CMO of Adlumin Inc., the developer of a patented, cloud-native Managed Detection and Response (MDR) plus services platform. Stephanie’s career in the cyber security, cloud, and IT marketplace spans nearly 20 years, and she is known for [...]
Mullets and a New “P” of Marketing
Wait, how many Ps are there, again? Like most people, we sometimes have trouble keeping track of how many Ps there are in the Ps of Marketing. Marketing textbooks and college professors long counted four and only four. But we’re marketers, we can’t just leave it alone. We have to [...]
The Rise Of Cardboardeaux: From Lowbrow To Luxury
For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the market. [...]
If It Ain’t Broke…Old-School Marketing Takes A Stand
Summer is finally here, and beaches are at full capacity. We flock to the coast to escape our regular lives in a place where the sun shines and the sound of the waves soothes our souls. We seek the therapy of salt air, feet in the sand, and perhaps a [...]
Ask A CMO: Kevin Fliess
The marketing world waits for no one. Marketing leaders are asked to maintain stability and seek innovation all at once. We come up with ideas, test them out, succeed or fail, and try again. Trends are bucked, processes improved, and technology is discovered that helps us do our jobs better [...]
Is That Love In The Air? Or Just The Sound Of A Cash Register?
Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, gas [...]
CMO Roundtable Roundup
A year ago, we wrote about the top issues keeping CMOs up at night as they grappled with the impacts of a global pandemic. Unbelievably, 12 months later, we’re all still navigating the effects of Covid, with new contours and unexpected, permanent realities. What are we also still doing? Participating [...]
It’s A Job Seeker’s Market. How Can Your Company Attract Top Talent?
During our most recent CMO roundtable, leaders unanimously agreed that finding top talent is their biggest challenge right now. A year ago, hiring managers had their pick of highly qualified professionals, many willing to take a pay cut or make other sacrifices just to have a job. The hard part [...]
Return To Work: A Virtual Conference
We were pleased to participate in Agile World's Return on Creativity panel discussion featuring our own Sue Keith, one of our managing partners here at Ceres Talent. This event examined the opportunities and challenges facing businesses as they begin the return to work in the office. Every day, the news [...]
Influencer Marketing: Not Just For Kardashians Anymore
When you think of influencer marketing, what do you envision? Maybe a video featuring a Kardashian telling the audience how great a new eyeliner is, how it can reduce wrinkles, and how it stays on your eyes like asphalt sticks to earth? If this makes you and your brand cringe, [...]