National Celery Month: A Marketer’s Challenge
Let’s face it, celery is not the sexiest vegetable in the drawer. In fact, it’s so unloved that it was the only vegetable left on the shelves during a global pandemic. But it is more versatile than you think. You can’t make Bloody Marys, Ants on a Log or a [...]
The Juxtaposition of Art, Experiential Marketing and Beer
Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events are [...]
This Year, I Will Wear Pants
It’s 2021. For many of us, the new year brings a renewed dedication to things like exercising more, being kinder, re-engaging the swear jar or finally cleaning out the garage. But the events of 2020 may have had more sinister impacts on our work habits that require a bit more [...]
Talks with Top CMOs: Six Key Themes
Curious about what senior marketing leaders are thinking right now? We participated in several CMO roundtables over the past few weeks to find out how CMOs are confronting their companies’ marketing challenges and guiding their teams through this time of unprecedented change. Here are the six themes that consistently came [...]
Seven Common Resume Pitfalls
Given the current environment, many marketers are dusting off their resumes and trying to remember what they actually did over the past several years. Applications for jobs are at record highs, and many talented marketers are on the market. To add to the mix, a marketer’s resume is judged by [...]
Drone-Delivered Doritos and Other Covid Innovations
As we consumers dramatically adjust our daily lives in response to the Coronavirus pandemic, businesses are also dramatically rethinking product innovation and customer experience. Plexiglas shields* installed at store checkouts, curbside pick-up from retailers and (incessant) video calls are now de-rigueur. DoorDash is one of the hottest employers in town, [...]
All Roads Lead to LinkedIn
One of our clients likes to say “all roads lead to LinkedIn”. We couldn’t agree more. So much so that we recommend that our candidates spend as much time on their LinkedIn profiles as they do on their resumes. It bears repeating: spend as much time on your LinkedIn profile [...]
Will Business Unusual Become Business as Usual?
As you’ve undoubtedly read, the business world is talking about the impact the current global pandemic will have on future work protocols and corporate culture. Here are a few observations our team has made over the past few weeks as we’ve talked with our clients and candidates. (We may or [...]
Moments of Giving
We, like many marketers, are struggling with how to strike the right tone as we try to stay connected with our customers and clients during this unprecedented time. We’ve seen companies capitalizing on people’s fears and brands that are surprisingly tone deaf, like the retailer who recently sent an email [...]
Looking for a Job Is Like Running for Office
As we are bombarded with political ads, endless commentary from the pundits and the hype around Super Tuesday, it occurred to us that looking for a new job is a lot like running for office. There are certain rules that apply whether you’re a political candidate or a job candidate. [...]
Was the Super Bowl Super?
Another Super Bowl has come and gone. As in past years, while some people are interested in who wins the game, the vast majority of people are focused on the important parts - the halftime show and the ads. As always, the halftime show delivered entertainment or controversy (or both), [...]
I Just Go There for the Wings
The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But is [...]