Marketing Brain Food

Marketing Brain Food2019-12-04T15:40:45-05:00

The Juxtaposition of Art, Experiential Marketing and Beer

By |February 11th, 2021|Marketing|

Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events are [...]

This Year, I Will Wear Pants

By |January 12th, 2021|Marketing Staffing|

It’s 2021. For many of us, the new year brings a renewed dedication to things like exercising more, being kinder, re-engaging the swear jar or finally cleaning out the garage. But the events of 2020 may have had more sinister impacts on our work habits that require a bit more [...]

Talks with Top CMOs: Six Key Themes

By |September 1st, 2020|Marketing Staffing|

Curious about what senior marketing leaders are thinking right now? We participated in several CMO roundtables over the past few weeks to find out how CMOs are confronting their companies’ marketing challenges and guiding their teams through this time of unprecedented change. Here are the six themes that consistently came [...]

Seven Common Resume Pitfalls

By |July 22nd, 2020|Marketing Staffing|

Given the current environment, many marketers are dusting off their resumes and trying to remember what they actually did over the past several years. Applications for jobs are at record highs, and many talented marketers are on the market. To add to the mix, a marketer’s resume is judged by [...]

Drone-Delivered Doritos and Other Covid Innovations

By |July 2nd, 2020|Marketing Staffing|

As we consumers dramatically adjust our daily lives in response to the Coronavirus pandemic, businesses are also dramatically rethinking product innovation and customer experience. Plexiglas shields* installed at store checkouts, curbside pick-up from retailers and (incessant) video calls are now de-rigueur. DoorDash is one of the hottest employers in town, [...]

All Roads Lead to LinkedIn

By |May 29th, 2020|Marketing Staffing|

One of our clients likes to say “all roads lead to LinkedIn”. We couldn’t agree more. So much so that we recommend that our candidates spend as much time on their LinkedIn profiles as they do on their resumes. It bears repeating: spend as much time on your LinkedIn profile [...]

Moments of Giving

By |March 23rd, 2020|Marketing Staffing|

We, like many marketers, are struggling with how to strike the right tone as we try to stay connected with our customers and clients during this unprecedented time. We’ve seen companies capitalizing on people’s fears and brands that are surprisingly tone deaf, like the retailer who recently sent an email [...]

Was the Super Bowl Super?

By |February 4th, 2020|Marketing Staffing|

Another Super Bowl has come and gone. As in past years, while some people are interested in who wins the game, the vast majority of people are focused on the important parts - the halftime show and the ads. As always, the halftime show delivered entertainment or controversy (or both), [...]

I Just Go There for the Wings

By |January 20th, 2020|Marketing Staffing|

The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But is [...]

Should Thanksgiving Be Sweet or Salty?

By |November 17th, 2019|Marketing Staffing|

Thanksgiving is arguably the holiday most shaped by marketing’s influence. It was first established as a national holiday in 1863 during the Civil War in an attempt to unite the country. The original holiday was held on the last Thursday of the month. But in 1939 during the Great Depression, [...]

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