In the latest episode of our Ask a CMO series, we had the pleasure of speaking with Marni Puente, the recently appointed Senior Vice President and Chief Marketing Officer of SAIC. SAIC is a leading provider of data-centric information technology and digital engineering services for the U.S. Department of Defense [...]
2023 was the year of early experimentation with Generative AI. As we continue into 2024, GenAI is gaining a firm foothold. As a marketing leader, it is critical that you understand, anticipate, and prepare for the profound impact AI will have on your marketing and go-to-market strategies. On [...]
What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, [...]
It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. However, this doesn’t necessarily mean overseeing marketing for a B2C [...]
With the U.S. economic outlook on the upswing, many Chief Marketing Officers are looking to expand their marketing teams this year. Based on our ongoing conversations with marketing leaders, here are three marketing positions we expect to be in high demand this year. Customer Marketing We saw the addition [...]