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Ask A CMO: Success Starts With Empathy

By |2022-12-06T14:00:47-05:00November 29th, 2022|Categories: Uncategorized|Tags: , , |

Cindy Zhou brings more than 20 years of practitioner experience in corporate marketing, product marketing, product management, sales development, and revenue operations to SecurityScorecard as their Chief Marketing Officer (CMO). A recognized industry influencer and award-winning revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor quoted [...]

Ask A CMO: Career Path, Marketing Skills, And Justin Bieber

By |2022-10-16T08:34:38-04:00October 7th, 2022|Categories: Uncategorized|Tags: , , , |

In this issue of Ask A CMO, we sat down with Stephanie Broyles, CMO of Adlumin Inc., the developer of a patented, cloud-native Managed Detection and Response (MDR) plus services platform. Stephanie’s career in the cyber security, cloud, and IT marketplace spans nearly 20 years, and she is known [...]

The Rise Of Cardboardeaux: From Lowbrow To Luxury

By |2022-07-29T10:41:22-04:00July 27th, 2022|Categories: Uncategorized|Tags: , , , , |

For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the [...]

Is That Love In The Air? Or Just The Sound Of A Cash Register?

By |2022-02-10T13:36:42-05:00February 9th, 2022|Categories: Marketing, Uncategorized|Tags: , , , |

Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]

CMO Roundtable Roundup

By |2021-12-02T16:00:33-05:00December 1st, 2021|Categories: Uncategorized|Tags: , , , , , |

A year ago, we wrote about the top issues keeping CMOs up at night as they grappled with the impacts of a global pandemic. Unbelievably, 12 months later, we’re all still navigating the effects of Covid, with new contours and unexpected, permanent realities. What are we also still doing? [...]

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