Trends in B2G Marketing – Insights From Two Industry Experts

By |2024-05-07T14:16:37-04:00April 21st, 2023|Categories: Blog, Marketing|Tags: , , , , |

While Covid threw every marketer for a loop, B2G marketers were especially impacted given their reliance on in-person events for both branding and driving demand. Public sector marketing leaders had to quickly pivot and embrace new strategies and channels, with a heavy focus on digital. We caught up with [...]

AI in Marketing: How Will Your Team Be Impacted?

By |2024-05-07T14:16:37-04:00February 24th, 2023|Categories: Blog, Marketing|Tags: , , |

While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]

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