Recently, we were pleased to host the webinar, "Trends In B2G Marketing", with REQ, a full-service marketing and PR firm. Four senior public-sector marketing leaders led a lively discussion on trends in government marketing. If you were not able to join us, or if you want to tune in [...]
While Covid threw every marketer for a loop, B2G marketers were especially impacted given their reliance on in-person events for both branding and driving demand. Public sector marketing leaders had to quickly pivot and embrace new strategies and channels, with a heavy focus on digital. We caught up with [...]
While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]