CMO Roundtable Roundup – B2G Edition
The government takes center stage in the DC Metro area and so do B2G marketers. With our long-time partner Doug Anderson of DCA Live, we recently gathered a group of public-sector marketing leaders to discuss what issues are top of mind for them as they kick off their marketing plans [...]
Ask A CMO: Josh Martin, Decision Lens
In our latest Ask a CMO interview, we talked with Josh Martin, CMO of Decision Lens. Decision Lens is a SaaS company that offers integrated planning software that helps government agencies modernize how they prioritize, plan, and fund programs. CT: How did you get your start in marketing? JM: [...]
3 In-Demand Marketing Jobs in 2024
With the U.S. economic outlook on the upswing, many Chief Marketing Officers are looking to expand their marketing teams this year. Based on our ongoing conversations with marketing leaders, here are three marketing positions we expect to be in high demand this year. Customer Marketing We saw the addition of [...]
CMO Roundtable Roundup – B2B Edition
Last week, with our long-time partner Doug Anderson of DCA Live, we gathered a group of B2B CMOs to chat about what’s keeping them up at night. All the participants head up Marketing for growth-stage, investor-backed companies, which brings a unique set of expectations and challenges. Here are the key [...]
Podcast: Marketing Headcount Budgets for 2024
We're fortunate to know and connect regularly with Greg Kihlström, founder of "The Agile Brand with Greg Kihlström", the leading and award-winning marketing technology and customer experience podcast. With over 400 episodes and counting, Greg brings together thought leadership and compelling discussions with leading experts in marketing. We are thrilled [...]
Marketing Employee Skills Inventory: The What, Why, and How
For marketing departments to realize their full potential, it's essential to ensure that you have the right talent in the right roles. A pivotal element in achieving this is having a clear understanding of the skill sets your marketing team possesses, and this can be accomplished through an employee skills [...]
Marketing Budgeting for 2024: Talent Acquisition Trends
In the constantly changing realm of talent acquisition, maintaining a competitive edge is crucial for businesses seeking to attract and retain exceptional marketing talent. As we approach the budgeting season for 2024, numerous trends are emerging to transform the methods organizations use to discover and onboard their most precious [...]
GAIN: The Premier Government Marketing Conference
Tuesday, October 17 8:00 am-4:00 pm The Ritz Carlton in the Tysons Galleria 1700 Tysons Boulevard McLean Business Casual Attire Are you a government marketer looking for your tribe of fellow government marketing experts? GAIN 2023 is where you should be on October 17th! We are proud to sponsor [...]
CMO Roundtable Roundup – Association Edition
The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for a CMO Roundtable conversation with Doug Anderson of DCA Live. So, four association execs jumped on Zoom with us to talk [...]
Ask a CMO: Tina Beaty, SHRM
In the latest installment of our Ask a CMO series, we were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work. With nearly 325,000 members, SHRM [...]
The 2023 Association Tech and Innovation Leaders
Wednesday, September 27, 2023 5:30-7:30pm WeWork 1701 Rhode Island Ave NW Washington, DC Business Casual Attire The DC region’s trade and professional associations are increasingly relying on cutting-edge technology to manage membership, market products, and drive revenue and engagement. During the pandemic leaders in associations were further challenged to replace [...]
The 2023 Star CMO Awards Event
We are proud to partner with DCA Live to host educational and networking events throughout the year. We were delighted to honor a group of exceptional Chief Marketing Officers and marketing leaders from the DC region's fastest growing and most exciting companies. We encourage our local network to attend [...]
Ask a CMO: Chris Jacobs
In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with knowledge [...]