In the latest installment of our Ask a CMO series, we were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work. With nearly 325,000 members, [...]
In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with [...]
Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging [...]