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Ask a CMO: Chris Jacobs

By |2024-05-07T14:16:37-04:00September 5th, 2023|Categories: Blog, Marketing|Tags: , , , |

In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with [...]

CMOs Share Their Insights on Consumer Marketing Trends

By |2024-05-07T14:16:37-04:00August 2nd, 2023|Categories: Blog, Marketing|Tags: , , |

  Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging [...]

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