Ask a CMO: Marni Puente of SAIC

By |2024-05-07T14:18:42-04:00April 8th, 2024|Categories: Blog|

In the latest episode of our Ask a CMO series, we had the pleasure of speaking with Marni Puente, the recently appointed Senior Vice President and Chief Marketing Officer of SAIC. SAIC is a leading provider of data-centric information technology and digital engineering services for the U.S. Department of Defense [...]

GenAI: 5 Seismic Shifts for Marketing

By |2024-05-07T14:18:42-04:00March 20th, 2024|Categories: Blog|

2023 was the year of early experimentation with Generative AI. As we continue into 2024, GenAI is gaining a firm foothold. As a marketing leader, it is critical that you understand, anticipate, and prepare for the profound impact AI will have on your marketing and go-to-market strategies. On [...]

SHRM’s CMO Asks “What if?”

By |2024-05-07T14:16:37-04:00March 12th, 2024|Categories: Blog, Marketing|

What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, [...]

Maximizing Success in Today’s Job Market

By |2024-05-07T14:18:42-04:00March 8th, 2024|Categories: Blog|

We're proud to partner with DC Marketing Tech Talks, a lively community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Join us for a special event: Maximizing Success in Today's Job Market. In a world of constant change and rapidly evolving job market, equipping [...]

CMO Roundtable Roundup – B2C Edition

By |2024-05-07T14:16:37-04:00March 8th, 2024|Categories: Blog, Marketing|

  It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. However, this doesn’t necessarily mean overseeing marketing for a B2C [...]

Podcast: Top 3 Marketing Roles in 2024

By |2024-05-07T14:17:16-04:00March 7th, 2024|Categories: Blog, Marketing Staffing|Tags: , , |

We’re fortunate to connect regularly with Greg Kihlström, founder of “The Agile Brand with Greg Kihlström,” one of Apple’s Top 10 marketing podcasts. With more than 450 episodes and millions of downloads, Greg brings together thought leaders to discuss current marketing and customer experience trends. Recently our own Sue Keith sat down [...]

Ask a C(C)MO: Martha Boudreau of AARP

By |2024-05-07T14:18:42-04:00February 7th, 2024|Categories: Blog|

In the latest episode of our Ask a CMO series, we had the pleasure of talking with Martha Boudreau, the Chief Communications and Marketing Officer of AARP. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age and is [...]

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