With our partner, Doug Anderson of DCA Live, we recently gathered a group of B2G marketing leaders to discuss what issues are top of mind as they look towards the second half of 2024. So, what do you get when you bring together a group of savvy public-sector marketers for [...]
Webinar: Standing Out in a Sea of Sameness: A Fresh Look at B2G Branding Organizations vying for government buyers are finding themselves in an increasingly crowded landscape, and it can be easy for B2G companies to fade into the background. Differentiating your organization, your capabilities, and your offerings is [...]
In the latest episode of our Ask a CMO series, we had the pleasure of speaking with Marni Puente, the recently appointed Senior Vice President and Chief Marketing Officer of SAIC. SAIC is a leading provider of data-centric information technology and digital engineering services for the U.S. Department of Defense [...]
2023 was the year of early experimentation with Generative AI. As we continue into 2024, GenAI is gaining a firm foothold. As a marketing leader, it is critical that you understand, anticipate, and prepare for the profound impact AI will have on your marketing and go-to-market strategies. On [...]
What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, [...]
We're proud to partner with DC Marketing Tech Talks, a lively community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Join us for a special event: Maximizing Success in Today's Job Market. In a world of constant change and rapidly evolving job market, equipping [...]
It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. However, this doesn’t necessarily mean overseeing marketing for a B2C [...]
We’re fortunate to connect regularly with Greg Kihlström, founder of “The Agile Brand with Greg Kihlström,” one of Apple’s Top 10 marketing podcasts. With more than 450 episodes and millions of downloads, Greg brings together thought leaders to discuss current marketing and customer experience trends. Recently our own Sue Keith sat down [...]
In the latest episode of our Ask a CMO series, we had the pleasure of talking with Martha Boudreau, the Chief Communications and Marketing Officer of AARP. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age and is [...]
The government takes center stage in the DC Metro area and so do B2G marketers. With our long-time partner Doug Anderson of DCA Live, we recently gathered a group of public-sector marketing leaders to discuss what issues are top of mind for them as they kick off their marketing [...]