Recently, we were pleased to host the webinar, "Trends In B2G Marketing", with REQ, a full-service marketing and PR firm. Four senior public-sector marketing leaders led a lively discussion on trends in government marketing. If you were not able to join us, or if you want to tune in [...]
We sat down with Elizabeth Clor, CMO of Contegix, to get a glimpse into her journey to CMO, what marketing skills she considers must-haves, and much more. We learned not only about her marketing know-how, but also how her love of running played a role in her marketing career [...]
While Covid threw every marketer for a loop, B2G marketers were especially impacted given their reliance on in-person events for both branding and driving demand. Public sector marketing leaders had to quickly pivot and embrace new strategies and channels, with a heavy focus on digital. We caught up with [...]
While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]
With 25 years of diverse marketing and business development experience, Gaurav Bhatia has traveled a sometimes non-traditional yet highly-productive path to his current role as CMO at PenFed Credit Union. A business and digital transformation expert, Gaurav has helped both start-up and legacy companies grow between two- and five-fold. [...]
Cindy Zhou brings more than 20 years of practitioner experience in corporate marketing, product marketing, product management, sales development, and revenue operations to SecurityScorecard as their Chief Marketing Officer (CMO). A recognized industry influencer and award-winning revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor quoted [...]
In this issue of Ask A CMO, we sat down with Stephanie Broyles, CMO of Adlumin Inc., the developer of a patented, cloud-native Managed Detection and Response (MDR) plus services platform. Stephanie’s career in the cyber security, cloud, and IT marketplace spans nearly 20 years, and she is known [...]
Wait, how many Ps are there, again? Like most people, we sometimes have trouble keeping track of how many Ps there are in the Ps of Marketing. Marketing textbooks and college professors long counted four and only four. But we’re marketers, we can’t just leave it alone. We have [...]
For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the [...]
Summer is finally here, and beaches are at full capacity. We flock to the coast to escape our regular lives in a place where the sun shines and the sound of the waves soothes our souls. We seek the therapy of salt air, feet in the sand, and perhaps [...]