While Artificial Intelligence (AI) in marketing has been around for a while, the topic exploded into the mainstream in December of 2022. The match that ignited the explosion? ChatGPT. After ChatGPT’s release and the subsequent widespread coverage, many businesses began to wonder how their marketing strategy would be affected [...]
With 25 years of diverse marketing and business development experience, Gaurav Bhatia has traveled a sometimes non-traditional yet highly-productive path to his current role as CMO at PenFed Credit Union. A business and digital transformation expert, Gaurav has helped both start-up and legacy companies grow between two- and five-fold. [...]
Cindy Zhou brings more than 20 years of practitioner experience in corporate marketing, product marketing, product management, sales development, and revenue operations to SecurityScorecard as their Chief Marketing Officer (CMO). A recognized industry influencer and award-winning revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor quoted [...]
In this issue of Ask A CMO, we sat down with Stephanie Broyles, CMO of Adlumin Inc., the developer of a patented, cloud-native Managed Detection and Response (MDR) plus services platform. Stephanie’s career in the cyber security, cloud, and IT marketplace spans nearly 20 years, and she is known [...]
Wait, how many Ps are there, again? Like most people, we sometimes have trouble keeping track of how many Ps there are in the Ps of Marketing. Marketing textbooks and college professors long counted four and only four. But we’re marketers, we can’t just leave it alone. We have [...]
For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the [...]
Summer is finally here, and beaches are at full capacity. We flock to the coast to escape our regular lives in a place where the sun shines and the sound of the waves soothes our souls. We seek the therapy of salt air, feet in the sand, and perhaps [...]
The marketing world waits for no one. Marketing leaders are asked to maintain stability and seek innovation all at once. We come up with ideas, test them out, succeed or fail, and try again. Trends are bucked, processes improved, and technology is discovered that helps us do our jobs [...]
Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]
A year ago, we wrote about the top issues keeping CMOs up at night as they grappled with the impacts of a global pandemic. Unbelievably, 12 months later, we’re all still navigating the effects of Covid, with new contours and unexpected, permanent realities. What are we also still doing? [...]