During our most recent CMO roundtable, leaders unanimously agreed that finding top talent is their biggest challenge right now. A year ago, hiring managers had their pick of highly qualified professionals, many willing to take a pay cut or make other sacrifices just to have a job. The hard [...]
We were pleased to participate in Agile World's Return on Creativity panel discussion featuring our own Sue Keith, one of our managing partners here at Ceres Talent. This event examined the opportunities and challenges facing businesses as they begin the return to work in the office. Every day, the [...]
When you think of influencer marketing, what do you envision? Maybe a video featuring a Kardashian telling the audience how great a new eyeliner is, how it can reduce wrinkles, and how it stays on your eyes like asphalt sticks to earth? If this makes you and your brand [...]
We live in a one-click world where everything is digitized and simplified. But sometimes that can mean things are also homogenized. Need proof? Look no further than today’s job market. If you’re one of the millions of people who have looked for a job recently, you already know just [...]
At Ceres Talent, we live at the intersection of marketing and recruiting. So, we have seen some brilliantly crafted communication on websites, press releases, resumes and more. We have also seen our share of mistakes. While typos and grammatical errors might not be life-changing, they can tarnish you’re company’s [...]
Let’s face it, celery is not the sexiest vegetable in the drawer. In fact, it’s so unloved that it was the only vegetable left on the shelves during a global pandemic. But it is more versatile than you think. You can’t make Bloody Marys, Ants on a Log or [...]
Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events [...]
It’s 2021. For many of us, the new year brings a renewed dedication to things like exercising more, being kinder, re-engaging the swear jar or finally cleaning out the garage. But the events of 2020 may have had more sinister impacts on our work habits that require a bit [...]
Curious about what senior marketing leaders are thinking right now? We participated in several CMO roundtables over the past few weeks to find out how CMOs are confronting their companies’ marketing challenges and guiding their teams through this time of unprecedented change. Here are the six themes that consistently [...]
Given the current environment, many marketers are dusting off their resumes and trying to remember what they actually did over the past several years. Applications for jobs are at record highs, and many talented marketers are on the market. To add to the mix, a marketer’s resume is judged [...]