The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for a CMO Roundtable conversation with Doug Anderson of DCA Live. So, four association execs jumped on Zoom with us to [...]
In the latest installment of our Ask a CMO series, we were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work. With nearly 325,000 members, [...]
Wednesday, September 27, 2023 5:30-7:30pm WeWork 1701 Rhode Island Ave NW Washington, DC Business Casual Attire The DC region’s trade and professional associations are increasingly relying on cutting-edge technology to manage membership, market products, and drive revenue and engagement. During the pandemic leaders in associations were further challenged to [...]
We are proud to partner with DCA Live to host educational and networking events throughout the year. We were delighted to honor a group of exceptional Chief Marketing Officers and marketing leaders from the DC region's fastest growing and most exciting companies. We encourage our local network to [...]
In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with [...]
Earlier this month we hosted another CMO Roundtable with our partner, Doug Anderson of DCA Live, that featured consumer marketing leaders from four leading brands. Here are the key takeaways from our conversation: The need for direct marketers to understand analytics One of the key focus areas cited by [...]
Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging [...]
If you’re like us, you grew up being told that every 20-30 years, what was trending “back in the day” comes back en vogue, usually being tagged “retro” or “vintage.” While that might make you cringe in your everyday life, in marketing, the old adage also rings true: what’s [...]
Recently, we were pleased to host the webinar, "Trends In B2G Marketing", with REQ, a full-service marketing and PR firm. Four senior public-sector marketing leaders led a lively discussion on trends in government marketing. If you were not able to join us, or if you want to tune in [...]
We sat down with Elizabeth Clor, CMO of Contegix, to get a glimpse into her journey to CMO, what marketing skills she considers must-haves, and much more. We learned not only about her marketing know-how, but also how her love of running played a role in her marketing career [...]