Editor’s Note: We usually cover unique (and sometimes wacky) marketing strategies in our blog, but this month we’re turning to a more serious topic that will likely be a game-changer for hiring managers and recruiters. Times are certainly changing—especially for the recruiting and interviewing process. The days of mailing [...]
Move over Elvis, there’s a whole new wedding experience waiting for couples in Sin City. For a whopping $600, you can now tie the knot at Taco Bell’s Las Vegas Cantina flagship restaurant. But wait—there’s more. In addition to a marriage certificate, the happy couple will also receive a [...]
A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard. Or, how [...]
The last few years have been rough for Chipotle. The fast-causal chain was hit by a food-safety scare when customers became sick after eating meals contaminated with E. coli bacteria/noroviruses. The scandal resulted in a sharp drop in sales, stock price, and brand perception. Shortly after rolling out a [...]
What makes a brand’s experience stand out? We can name a few best practices that immediately come to mind: excellent customer service; a deep understanding of customers and their needs; engaging and useful content; and the company’s dedication to providing high quality products and services. Basically, when your company [...]
If you had the option to choose between pizza or cash, which would you pick? We know—it’s a tough choice, especially if the amount of cash offered is the same value as the pizza. But what if we threw a curveball and asked you to choose between pizza, cash, [...]
Mondays get a bad rap—and for good reason. It’s the start of the work week, and for many people it feels like you’re at the bottom of Mount Everest looking up. There’s email to catch up on, projects that you hoped would magically disappear over the weekend (but sadly [...]