At Ceres Talent, we live at the intersection of marketing and recruiting. So, we have seen some brilliantly crafted communication on websites, press releases, resumes and more. We have also seen our share of mistakes. While typos and grammatical errors might not be life-changing, they can tarnish you’re company’s [...]
Let’s face it, celery is not the sexiest vegetable in the drawer. In fact, it’s so unloved that it was the only vegetable left on the shelves during a global pandemic. But it is more versatile than you think. You can’t make Bloody Marys, Ants on a Log or [...]
Remember that time? When we gathered? In a group? For an in-person marketing event? Perhaps it’s still a vague memory? The pandemic decimated last year’s conference, convention, and special-event landscape. And it’s not looking hopeful for this year either. Marketers who relied heavily on small- or large-scale in-person events [...]
Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]
The first rule about Olympics marketing is that you can’t talk about the Olympics in your marketing—unless, of course, you’re an official sponsor. That’s right, only the brands who shell out the $100-200 million for sponsorships are allowed to mention the big games in their marketing efforts. This means, [...]
It happens more than you would think. A person becomes so impassioned about a business, company, or product that they get the logo permanently tattooed onto their skin. Now that’s customer loyalty. But what happens when workers start a movement to get tattoos of their employers’ logos? According to [...]
Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s: price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]
There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that [...]
It’s easy to get stuck in a rut—especially for companies who have been around for decades. While it may feel like a Herculean task to cultivate a culture of innovation, Carnival Cruise Lines found a lucrative way to promote change for its business. Bloomberg Business’s article, Carnival Rocks the [...]
Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it [...]