With a struggling economy and dynamic workforce conditions, today’s organizational success depends on agility and resilience. Hiring contractors can be a critical component of a company’s labor strategy to ensure business continuity and manage risk. Leveraging contractors can help fulfill a marketing team’s short-term needs as well as drive [...]
During our most recent CMO roundtable, leaders unanimously agreed that finding top talent is their biggest challenge right now. A year ago, hiring managers had their pick of highly qualified professionals, many willing to take a pay cut or make other sacrifices just to have a job. The hard [...]
We live in a one-click world where everything is digitized and simplified. But sometimes that can mean things are also homogenized. Need proof? Look no further than today’s job market. If you’re one of the millions of people who have looked for a job recently, you already know just [...]
Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]
The first rule about Olympics marketing is that you can’t talk about the Olympics in your marketing—unless, of course, you’re an official sponsor. That’s right, only the brands who shell out the $100-200 million for sponsorships are allowed to mention the big games in their marketing efforts. This means, [...]
It happens more than you would think. A person becomes so impassioned about a business, company, or product that they get the logo permanently tattooed onto their skin. Now that’s customer loyalty. But what happens when workers start a movement to get tattoos of their employers’ logos? According to [...]
Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s: price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]
There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that [...]
Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it [...]
One cold morning this holiday season, the residents of Hanover, NH woke up to a delightful surprise. Each and every resident of the quaint New England town was the recipient of a Zappos box that was stuffed with goodies ranging from shoes to winter gear. While these mysterious doorstep [...]